Let's dive into the world of college football and the Big 12 Conference, where expectations are high and the road to the College Football Playoff (CFP) is a challenging one. In my opinion, the Big 12 has a unique set of circumstances that make their journey to the CFP an intriguing narrative.
The Big 12's CFP Struggles
The Big 12 has had a tough time in the CFP, with just one win in its 12-season history. Despite this, the conference has been a hot topic during media days, with coaches and players eager to share their opinions on the playoff's past, present, and future. It's almost as if the Big 12 is using this platform to send a message: we're here, and we want a piece of that CFP action.
A League of Parity
One thing that stands out about the Big 12 is its parity. The conference is incredibly competitive, with many games decided in the fourth quarter or even on the final play. This parity extends throughout the league, from top to bottom. In fact, five teams won at least nine games last season, and none show any signs of slowing down. This level of competition is a double-edged sword; it keeps the league exciting but also makes it difficult to consistently produce CFP-caliber teams.
The Red Raiders' Reign
Texas Tech, the current favorites in the Big 12, are an interesting case study. They have the spending power and roster depth to compete with the best, yet they've yet to win a CFP game. Their performance against Oregon in the Orange Bowl quarterfinal last season was a stark reminder of the challenges they face. However, with an incumbent quarterback, Will Hammond, and a talented roster, they're determined to not only return to the CFP but also secure that elusive win.
Beyond Texas Tech
It's not just Texas Tech that's making waves in the Big 12. The entire conference has become ultra-competitive, with teams like Oklahoma State, Kansas, Baylor, and West Virginia strengthening their rosters and challenging the status quo. The coaching changes and roster upgrades at Oklahoma State, for instance, have created a buzz around their backfield.
The Wider Perspective
While the Big 12 is focused on its internal battles, the wider college football world, including the SEC and the CFP selection committee, seems to have a different perspective. The selection committee's decisions to give the Big 12 byes to the quarterfinals in recent years, without a running mate to accompany the conference champion, suggest a lack of faith in the league's depth. This raises a deeper question: is the Big 12's parity a strength or a weakness when it comes to CFP success?
A Different Approach
Some, like Arizona State coach Kenny Dillingham, believe that creating a good product and advancing the brand of the Big 12 is key. It's about building a sustainable model that can consistently produce CFP-worthy teams. This approach contrasts with the Big Ten's focus on breadth at the top of the conference. The Big 12's belief in its ability to compete and win on the CFP stage, despite the challenges, is a testament to its resilience.
The Bottom Line
The Big 12's journey to the CFP is a fascinating story of parity, resilience, and determination. While the conference faces an uphill battle, the 2026 season could be a breakthrough year. The key directive for the Big 12 teams is simple: just win. And if they can do that, the CFP might just be within their grasp.
